I’m a graphic designer with over 30 years experience working primarily across television, brands, and broadcast design.

Collaborating with major broadcasters and agencies, I have created identities, title sequences, on-air systems, promotions, and automated design frameworks that span typography, motion, 3D, live action, and visual effects.

I HAVE now extendED that knowledge into AI

I’ve developed a structured creative workflow that applies traditional design, craft, and film production processes to generative technology.

I call it the GENRE DRIFT ENGINE.

The engine builds worlds, seeds ideas and then nurtures them through design direction, photography, animation, editing, and sound, by encouraging established practices and skills.

At its core, my work is still about problem-solving using craft, structure, and imagination to create ideas that are visually striking.