BACKGROUND

I am a graphic designer and design director with 30 years of experience in television, moving image and visual communication.

I have now extended that knowledge to generative AI by creating a workflow called the Genre Drift Engine for creating design worlds.

WHAT IS GENRE DRIFT?

Genre Drift is an ongoing generative AI project exploring film genres, culture and branding, in a way that is applicable to commercial projects.

It uses a recurring character - a test pilot - to explore a growing collection of visual worlds.